South Korean electronics firm Samsung is to sue Dyson for 10 billion Korean won(£5.6 million). The lawsuit claims that the British appliance maker had “hurt Samsung’s corporate image” through past litigation falsely claiming the electronics firm was copying features of its appliances.
In August 2013, Dyson brought a case for infringement of patent against Samsung, claiming that the electronics company had copied a steering system used in some of Dyson’s cleaners. According to a statement made by Dyson chief executive James Dyson at the time “Although they are copying Dyson’s patented technology, their machine is not the same. Samsung has many patent lawyers so I find it hard not to believe that this is a deliberate or utterly reckless infringement of our patent.”
The lawsuit was later dropped in October, as the Korean company was able to show it had been using this technology before Dyson filed their patent. It was, therefore, decisively established that the company had not been copying Dyson. However, Samsung contends that this was too late to prevent harm to their image in the eyes of the public.
The new lawsuit was filed at Seoul District Court last week, and the reasons behind the case were explained in a statement to the Korea Times. The company originally stated an intention to assess the damage that had been made to their image at the time that Dyson’s lawsuit was dropped. They said they would then decide whether they should take action of their own, and it seems this decision has now been reached.
The sum that is initially being demanded may not be the full extent of the lawsuit. According to the statement a spokesperson for the company made to the Korea Times; “We are initially seeking 10bn won from the UK-based manufacturer. However, the amount will increase depending on how the court proceedings go.” The spokesperson went on to say that “Samsung’s marketing activities were negatively affected by Dyson’s groundless litigation, which is intolerable.”
According to a spokesperson for Dyson, the company is “not apologising.” The spokesperson went on to claim that Dyson have not yet been provided with a copy of the complaint made against them.
Responding to the new litigation from Samsung, James Dyson called it “surprising” that Samsung was “so worried.” Of the original lawsuit for patent infringement which started the trouble, Dyson said simply “We patent our technology, and naturally defend it.” He then went on to suggest that the judgement of the original case suggested the protection afforded by the patent system is “not enough.”